South Bankwhere to stay.

South Bank is London’s postcard riverfront: a lively stretch of the Thames packed with theatres, big landmarks and walkable promenades. It’s ideal for first-timers who want riverside views by day and high-energy entertainment at night, with everything feeling connected to the flow of the city. A classic way to absorb it all is the riverside promenade from Westminster Bridge along The Queen’s Walk towards the London Eye and Southbank Centre.

Where to stay (from our bookable hotels)

- Park Plaza County Hall London (4★) or Marriott County Hall (5★): great for “central sights” comfort—perfect if you want to be steps from the Thames theatres and major attractions. - Park Plaza Westminster Bridge London (4★): strong pick for fast access to Westminster-side landmarks while still being right in the South Bank buzz. - Premier Inn London Waterloo (York Road) (3★) or The Wellington Hotel, Waterloo (3★): better suited if you like a slightly more local, transport-hub base with easy links into the evening crowds. - Kennington Bed and Breakfast (4★): choose this if you prefer a calmer stay just outside the densest tourist core, while still reaching the South Bank area quickly.

Dining & nightlife

For riverside drinks and casual bites, wander Gabriel’s Wharf—an artsy cluster with plenty of food options and a relaxed terrace feel. For theatre-adjacent evenings, Southbank Centre is a reliable pre/post-show anchor, with venues and bars at major halls like Royal Festival Hall.

Attractions you can walk to

Expect the essentials within strolling distance: London Eye, Southbank Centre (Royal Festival Hall), and the broader theatre-and-gallery district around the river.